Tag Archives: bestof2026

Marketing Minute – Building Visibility That Connects

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In this Marketing Minute episode, Delaney and Jack break down how pregnancy help organizations can strengthen their visibility so women can find, trust, and choose them when it matters most. From foundational fixes like mobile-friendly websites and accurate listings, to advanced strategies like AI-informed search, paid ads, and social media presence, this conversation offers a practical roadmap for showing up clearly and consistently.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Coast to Coast: Legal Update

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On April 15, Heartbeat International will participate in two significant court hearings—one in California and one in New York. While these cases differ in legal approach, they raise the same critical question: Can pregnancy help organizations continue to share life-affirming information with women, especially in urgent and time-sensitive situations?

In this episode, host Lauren Bell is joined by Jor-El Godsey, Danielle White, and Andrea Trudden to unpack what’s happening, what’s at stake, and why it matters right now.

Resources & Links

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – From Data to Impact

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This episode of The Marketing Minute explores how pregnancy centers and maternity homes can use client statistics and testimonials to strengthen marketing, improve operations, and communicate impact. Data helps validate advertising efforts and guide strategy, while stories build emotional connections with clients and donors. Together, they enable organizations to clearly show their impact, refine their approach, and reach more people effectively.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Coffee with Kirk – Calling

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Kirk Walden is joined by his wife, Jenn for an honest and vulnerable conversation about calling. They share personal stories that show what it means to feel called to ministry even when past mistakes, trauma, or self-doubt whisper otherwise. Jenn speaks of her journey of wrestling with unworthiness, rediscovering God’s grace, and learning that calling isn’t about perfection—it’s about being willing to go.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Stuck Between Playing It Safe and Trying Something New?

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In this Marketing Minute, Delaney Walker of Extend Web Services, along with Cyndie Schmidt and Jack Pickering, discuss why change in marketing can feel risky—and how thoughtful experimentation can actually lead to greater clarity and impact.

Sharing stories from personal experiences and real marketing shifts made in 2025, they explore decision fatigue, fear of failure, and practical ways to evaluate what’s working, what’s not, and where small pivots can make a meaningful difference. Leaders will be encouraged to align marketing efforts with clear goals and approach change with confidence as they plan for the year ahead.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Why Sexual ‘Freedom’ Isn’t Making Us Happy – Joseph Backholm

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Joseph Backholm joins Tracie Shellhouse for a candid conversation about the cultural lie that sexual freedom leads to happiness—and why it so often results in the opposite. Together they explore how a biblical worldview reveals the true connection between holiness, wholeness, and joy, and how pregnancy help organizations can compassionately guide clients toward healthier choices and lasting hope. If you’re serving in pregnancy help ministry or giving sexual health presentations in schools, this conversation is for you!

Click here for more from Joseph Backholm – JosephBackholm.com

Interested in joining us for Heartbeat International’s upcoming Annual Conference? Click here! https://www.heartbeatservices.org/conference

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

 

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National Adoption Month: Honoring Birth Parents and Building Partnerships

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November is National Adoption Month—a time to celebrate stories of love, courage, and redemption. Join Heartbeat International’s Director of Affiliate Services, Kathy Jerman as she speaks with with Carol Gledhill of Covenant Care Adoptions and Angela Boblitt of Choosing Hope Adoptions to discuss the realities of modern adoption. Their conversation explores how pregnancy help organizations can present adoption as a loving and empowered parenting choice, honor birth parents with dignity, and build strong, ethical partnerships with Christian adoption agencies.

Resources:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented. 

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More