Marketing Minute: How to Audit Your Digital Ad Campaigns

Posted on by

Running digital ads but not sure if they’re actually working? In this Marketing Minute episode of the Extend Web Services manager, Delaney sits down with digital ad specialist Jack Pickering to break down how to audit your Google and Meta ad campaigns. From conversion tracking and audience targeting to landing page experience and ongoing optimization, Jack shares practical tips for anyone running ads, considering ads, or working with a marketing agency and wanting to ask smarter questions.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Why Remembrance Matters

Posted on by

September 12, 2026, is the National Day of Remembrance for Aborted Children. Across the country, and in communities beyond the United States, people will gather at gravesites and memorials to pause, pray, and remember children who have been lost to abortion. In this powerful conversation, Michele Cheresnick is joined by Karen Ellison of Deeper Still and Kellye Duke of the National Memorial for the Unborn to explore the importance of abortion healing, remembrance, and redemption. Together, they discuss how memorializing a child can bring freedom from guilt and shame, why community and intentional support matter, and how pregnancy help organizations and churches can more intentionally walk alongside women, men, and families impacted by abortion.

Learn More:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Boards Behaving Badly Part 1

Posted on by

What happens when a well-intentioned board starts behaving badly? In this episode of the Pregnancy Help Podcast, Jor-El Godsey and Lauri Campbell unpack the common causes of board dysfunction, from unclear roles and responsibilities to personality differences, power struggles, micromanagement, and disengagement. They discuss the importance of healthy conflict, effective communication, and understanding the distinction between governance and management. Most importantly, they offer practical encouragement for boards and executive directors who want to build unity, strengthen their leadership, and work together more effectively to fulfill their organization’s mission.

Board Resources:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Marketing Minute: What Is Your Brand Really Saying?

Posted on by

Your brand speaks before you ever say a word. In this Marketing Minute episode, Delaney is joined by Morgan and Cyndie from the Extend Web Services team to explore how colors, fonts, imagery, and logos shape the way people experience your organization.  Discover how intentional design choices can help your pregnancy help organization communicate who you are—and who you’re here to serve.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

The Power of Data Stories: Data That Drives Better Service

Posted on by

In this episode of The Power of Data Stories, Kelle Berry explores how pregnancy help organizations can use data to better understand the women they serve and evaluate whether their services are meeting today’s needs. Using real-world examples and sample data, Kelle walks through how to move beyond simply counting services and begin asking better questions about client needs, outcomes, and impact. Learn how to turn data into curiosity, partner insights with the experiences of your client-facing team, test meaningful changes, and measure what happens next—all with the goal of serving women more effectively.

Resources:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Pregnancy Help News Brief – Ep. 30

Posted on by

This month’s Pregnancy Help News Brief highlights major developments in the California trial involving Heartbeat International and Real Options, new challenges surrounding abortion pill reversal and informed consent, and Massachusetts’ expansion of late-term abortion access. The episode also shares a powerful story of an unborn baby responding to her father’s voice, explores a new church and pregnancy center partnership model, and remembers the life and legacy of former abortion provider turned pro-life advocate Dr. Haywood Robinson.

Stay informed on these developments and more at PregnancyHelpNews.com.

Have an idea for a Pregnancy Help News Story? Click Here!

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Special Update: California Trial

Posted on by

What really happened inside the California courtroom? In this episode, Jor-El Godsey sits down with Heartbeat International General Counsel Danielle White and Senior Director of Medical Impact Christa Brown for an inside look at the trial surrounding abortion pill reversal. They share personal reflections from the courtroom, key moments from nearly six weeks of testimony, the evidence presented, what’s at stake for Heartbeat, the pregnancy help movement, and the women it serves, and what comes next as the case moves toward closing arguments.

Learn More:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Generational Transformation

Posted on by

What happens when pregnancy help organizations intentionally reach the fathers walking through their doors? Justin Morris, director of Twenty 7, a fatherhood ministry at Life Choices in Memphis, shares how biblical discipleship, one-on-one mentoring, and intentional relationship-building are helping young men discover their identity, embrace fatherhood, and break cycles of dysfunction. Learn how pregnancy help organizations can engage fathers in meaningful ways and invest in generational transformation, one man and one family at a time.

Read More on PregnancyHelpNews.com

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Coffee with Kirk: Opposites Attract pt 2

Posted on by

Conflict doesn’t have to divide a ministry team, it can actually make the team stronger. In this second installment of Opposites Attract, Kirk and Jenn explore how different personalities, perspectives, and approaches to conflict can either create division or lead to greater unity. They discuss the importance of trust, assuming positive intent, owning mistakes, and identifying the real problem rather than making people the problem. From avoiding conflict and creating “artificial harmony” to letting conflict become personal, Kirk and Jenn unpack unhealthy patterns and offer practical ways to move toward healthy, mission-focused conflict.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More

Pregnancy Help News Brief – Ep. 29

Posted on by

Stay informed with the latest headlines shaping the pregnancy help movement in the July 2026 edition of the Pregnancy Help News Brief. This month’s episode covers the landmark California trial over abortion pill reversal, legal efforts to strengthen protections for women facing chemical abortions, inspiring stories of thriving fatherhood initiatives and post-abortion healing ministries, and other significant developments impacting pregnancy help organizations across the U.S. and around the world.

Stay informed on these developments and more at PregnancyHelpNews.com.

Have an idea for a Pregnancy Help News Story? Click Here!

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More