The Power of Data Stories: Data That Drives Better Service

In this episode of The Power of Data Stories, Kelle Berry explores how pregnancy help organizations can use data to better understand the women they serve and evaluate whether their services are meeting today’s needs. Using real-world examples and sample data, Kelle walks through how to move beyond simply counting services and begin asking better questions about client needs, outcomes, and impact. Learn how to turn data into curiosity, partner insights with the experiences of your client-facing team, test meaningful changes, and measure what happens next—all with the goal of serving women more effectively.

Resources:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

The Power of Data Stories: Improved Marketing

This episode explores how pregnancy help organizations can use data to make smarter marketing decisions that align with their mission. Learn how to move beyond assumptions, interpret key reports, identify who you’re reaching—and who you’re not—and use those insights to better connect with women seeking hope and support.

Resourses:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

The Power of Data Stories: Setting Meaningful Mission Goals

In the first episode of The Power of Data Stories, Next Level’s Kelle Berry explores how pregnancy help organizations can move beyond counting activities and begin measuring true mission impact. Using practical examples and real-world data scenarios, she demonstrates how understanding baselines, trends, and outcomes can help leaders set meaningful goals, identify opportunities for growth, and make informed decisions that reach more women and save more lives. Discover how your center’s data can tell a powerful story—and help drive greater impact in your community.

Resourses:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Marketing Minute – From Data to Impact

This episode of The Marketing Minute explores how pregnancy centers and maternity homes can use client statistics and testimonials to strengthen marketing, improve operations, and communicate impact. Data helps validate advertising efforts and guide strategy, while stories build emotional connections with clients and donors. Together, they enable organizations to clearly show their impact, refine their approach, and reach more people effectively.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.