Your center’s mission is rooted in compassion—but does that come through on your social media? In this episode, Delaney Walker and Morgan Gerig from Extend Web Services talk about how to define and refine your center’s voice online. From choosing … Continue reading
Tag Archives: marketing
Coffee with Kirk: Turning Posts into Personal Connections
Kirk Walden is joined by his daughter, Laura Lambert, to talk about using social media as a powerful relationship-building tool. They share how organizations can create content that connects with clients and supporters on a personal level—while reaching broad audiences across platforms. Laura and Kirk break down social media strategy into simple, fun, and meaningful steps that draw people closer to your mission.
- Contact Kirk at kirk@kirkwalden.com
- Click here for Kirk’s Substack
- Follow Laura Lambert on Instagram and TikTok
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute – Donor Engagement Strategies
Delaney Walker and Monet Reid share practical strategies for using marketing tools to cultivate stronger relationships with your donors. From email marketing and social media to storytelling and communication calendars, they unpack how consistent, authentic messaging can deepen donor trust and engagement. Learn how to plan with intention and create donor communications that build lasting connection.
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute – Google Ads on a Budget
Think your organization can’t afford Google Ads? Think again! Delaney Walker and Jack Pickering from the Extend Web Services team break down strategies to run a Google Ad campaign on a tight budget that effectively reaches clients when and where they are searching for help. The rest of the Extend team also joins in for a special Q&A session!
- Contact Jack Pickering at jpickering@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute – Building a Strong Brand
Delaney Walker, Extend Web Services Manager is joined by Jennifer Ellis, Customer Support Specialist to unpack the elements of branding that are key in creating your organization’s identity. Tune in for expert tips on crafting strong brand guidelines that help to grow client relationships—even before the first interaction!
- Contact Delaney at info@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute – Do’s and Don’ts of Social Media
Join us as we welcome Delaney Walker, Extend Web Services Manager, for a conversation with Social Media Specialist, Morgan Gerig as they dive into the do’s and don’ts of social media for organizations. Delaney and Morgan share essential tips to help you maximize its power in reaching both clients and donors. Whether you’re a pro or just getting started, you won’t want to miss these valuable takeaways for building relationships over social media!
- Contact Delaney at dwalker@extendwebservices.com
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Contact Morgan at mgerig@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute: Enhance Your Reach Through Google Ads
Join Lauren Bell and Jack Pickering from Extend Web Services in a discussion around using Google advertising as an impactful way to make your presence known online. They cover ways to target your audience, tell your story, and maximize click and conversions all through a budget that fits your organization. Listen in to learn how you can connect with more clients through Google ads!
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute: How to Get Noticed Online
Join Lauren Bell, Tim Stephens, and Jennifer Ellis from the Extend Web Services team as they talk about key elements to keep in mind when putting together (or updating) your organization’s website. They’ll cover logos, search engine optimization (SEO), and keys to creating an eye-catching online presence to reach both clients and supporters.
Visit ExtendWebServices.com or email support@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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Marketing Minute: Building Your Toolkit
Join our Extend Web Services team in this new monthly series on digital marketing as they break down the tools that are available and what you should consider adding as a Pregnancy Help Organization to effectively engage with potential clients. They’ll touch on websites, SEO, paid advertising, social media, fake reviews, and more!
Subscribe to the Pregnancy Help Podcast for a new Marketing Minute episode each month!
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.
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When to Rebrand and 5 Steps to Do It Well
Debbie Capen, Executive Director of MiraVia, a maternity housing program for college students, walks us through her journey of rebranding a previously long-standing brand and what she learned along the way. Wondering if your maternity home or pregnancy center is due for a brand refresh and where to start? This conversation walks you through 5 steps to rebranding with excellence!
This episode is sponsored by Heart & Home — Sign up here! https://www.heartbeatservices.org/affiliates/subscriptions
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.Podcast: Play in new window | Download
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