Marketing Minute – Stuck Between Playing It Safe and Trying Something New?

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In this Marketing Minute, Delaney Walker of Extend Web Services, along with Cyndie Schmidt and Jack Pickering, discuss why change in marketing can feel risky—and how thoughtful experimentation can actually lead to greater clarity and impact.

Sharing stories from personal experiences and real marketing shifts made in 2025, they explore decision fatigue, fear of failure, and practical ways to evaluate what’s working, what’s not, and where small pivots can make a meaningful difference. Leaders will be encouraged to align marketing efforts with clear goals and approach change with confidence as they plan for the year ahead.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Sidewalk Advocacy in a Changing Abortion Landscape – Lauren Muzyka

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Heartbeat International President Jor-El Godsey is joined by Lauren Muzyka, founder and president of Sidewalk Advocates for Life for a conversation on compassionate sidewalk outreach in today’s changing abortion landscape. Lauren shares how a love-first approach has reshaped sidewalk advocacy, how volunteers are trained to serve women with peace and professionalism, and why collaboration between sidewalk advocates and pregnancy help organizations is more important than ever. From post-Dobbs realities to practical partnership, this episode offers a compelling vision for how the pregnancy help community can work together to meet women right where they are.

Resources:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Pregnancy Help News Brief – Ep. 22

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Join Lisa Bourne as she breaks down the month’s most significant stories impacting pregnancy help and pro-life policy. This episode covers ongoing legal battles over abortion pill reversal and free speech, new research on the long-term emotional impact of abortion, international pro-family policies aimed at reversing population decline, and fresh polling showing widespread public support for giving pregnant women better options than abortion. Listen for a concise roundup of the issues shaping the pregnancy help landscape at the close of the year.

Stay informed on these developments and more at PregnancyHelpNews.com.

Have an idea for a Pregnancy Help News Story? Click Here!

 

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Coffee with Kirk – You’re Just Like My Dentist, and I Appreciate You!

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Kirk Walden brings us an unexpected comparison between pregnancy help ministries and… his dentist! Kirk explains how simple actions—warm greetings, genuine connection, intentional follow-up, and going the extra mile—build trust and lasting relationships. He encourages pregnancy help ministry teams to recognize the powerful ways they already serve clients and to consider how just 1% more intentionality can strengthen those bonds even further.

 

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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A Year in Review: Pro-Life Wins, Battles, and What to Watch for in 2026

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Join Heartbeat International President, Jor-El Godsey in this in-depth conversation with Andrea Trudden and Jessica Prol Smith as they review the political landscape of 2025 and how it relates to the pro-life pregnancy help movement. From recent policy wins and ongoing legal battles to the continuing rise of chemical abortion and the growing importance of advocacy efforts like Babies Go to Congress, this episode offers a clear-eyed look at the opportunities and challenges ahead. You’ll also hear encouraging stories of impact, reminders of why your work in pregnancy help matters, and what to watch as we head into a new year.

Resources:

 

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Leading Your Marketing in 2026

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Join Delaney Walker for this special, end-of-year message from Extend Web Services!

As we head into 2026, Delaney reminds us that marketing success isn’t about keeping up or doing more—it’s about building the right foundations at the right time. This timely, practical reflection will help you enter the new year focused, confident, and grounded in what truly works.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Banquet Follow-Up and Event Alternatives – Haley Limo

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After the excitement of a successful banquet, what comes next? In this episode, Heartbeat International’s Director of Affiliate Services, Kathy Jerman is joined by Haley Limo of Least of These Philanthropy to unpack the often-overlooked post-event follow-up. They discuss practical ways to thank supporters, segment donor lists, avoid burnout, and build meaningful relationships that last long after the gala lights fade. If your organization relies on large events for fundraising, this conversation will help you rethink your strategy and maximize your impact.

Resources:

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Why Sexual ‘Freedom’ Isn’t Making Us Happy – Joseph Backholm

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Joseph Backholm joins Tracie Shellhouse for a candid conversation about the cultural lie that sexual freedom leads to happiness—and why it so often results in the opposite. Together they explore how a biblical worldview reveals the true connection between holiness, wholeness, and joy, and how pregnancy help organizations can compassionately guide clients toward healthier choices and lasting hope. If you’re serving in pregnancy help ministry or giving sexual health presentations in schools, this conversation is for you!

Click here for more from Joseph Backholm – JosephBackholm.com

Interested in joining us for Heartbeat International’s upcoming Annual Conference? Click here! https://www.heartbeatservices.org/conference

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

 

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Pregnancy Help News Brief – Ep. 21

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Lisa Bourne walks through the month’s most significant life issues—from new developments in late-term abortion access and alarming cases of chemical abortion misuse, to sweeping pro-abortion legislation advancing in Pennsylvania. The episode also covers ACOG’s recent comments on self-managed abortion and the intense protests faced by APR advocate Dr. Dermot Carney. Balancing the headlines are powerful stories of hope: a former abortion worker now serving women through life-affirming care, and heartfelt moments from Heartbeat International’s Babies Go to Congress and a White House briefing celebrating pregnancy help.

Stay informed on these developments and more at PregnancyHelpNews.com.

Have an idea for a Pregnancy Help News Story? Click Here!

 

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Coffee with Kirk – Closing the Windows

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Kirk Walden invites is to “close the windows” in our lives and ministries that distract us from better seeing and valuing the people right in front of us. This isn’t a time-management talk—it’s a call to build a healthier, more relational ministry culture by slowing down, noticing each other, and making space for genuine community. As we look towards a new year, now is a great time to reassess priorities and intentionally cultivate connection!

 

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More