Marketing Minute: Winning Trust in the Age of SEO, AEO, and GEO

In this Marketing Minute segment of the Pregnancy Help Podcast, host Delaney sits down with digital advertising specialist Jack and IT/cybersecurity consultant Tim Stephens to demystify how AI is reshaping online visibility for pregnancy help organizations. The trio breaks down the differences between SEO (search engine optimization), AEO (answer engine optimization), and GEO (generative engine optimization), explaining why “trust signals” — authoritative content, reviews, consistent listings, and technical site health — now matter more than ever as AI overviews and chatbots reshape how people search.

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Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations. The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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