Category Archives: Marketing Minute

Red Flags and Right Questions: Navigating Your Marketing Partnerships

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In this episode, Extend Web Services Manager Delaney Walker brings you practical guidelines to help you make the most of your marketing partnership. You’ll also hear from Extend team members Jack and Cyndie as they go over common red flags, offer insider tips on digital advertising, and share how to discern whether a partnership is truly working. If your center is investing in marketing—or considering it—this conversation will help you steward resources wisely, build healthy relationships, and maximize every opportunity to reach women in need.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Utilizing Google’s Performance Max Campaigns

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Join Delaney Walker and Jack Pickering from Extend Web Services as they unpack Google’s Performance Max campaigns—a powerful, AI-driven strategy that puts your center in front of potential clients across Search, YouTube, Maps, and more. They’ll explain why this campaign can boost conversions, increase brand awareness, and stretch your ad dollars further, plus how to get started without feeling overwhelmed. This episode will help you harness Google’s tools to show up where—and when—it matters most!

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Donor Engagement Strategies

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Delaney Walker and Monet Reid share practical strategies for using marketing tools to cultivate stronger relationships with your donors. From email marketing and social media to storytelling and communication calendars, they unpack how consistent, authentic messaging can deepen donor trust and engagement. Learn how to plan with intention and create donor communications that build lasting connection.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Your Website Has a Job

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Your website is not meant to please everyone! Delaney Walker, Jennifer Ellis, and Monet Reid from Extend Web Services talk about the biggest website mistakes PHOs make, why clarity and branding matter more than you think, and how to craft an effective online presence. Whether your site feels outdated or just a little off, this conversation will help you rethink what’s working—and what’s getting in the way.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Google Ads on a Budget

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Think your organization can’t afford Google Ads? Think again! Delaney Walker and Jack Pickering from the Extend Web Services team break down strategies to run a Google Ad campaign on a tight budget that effectively reaches clients when and where they are searching for help. The rest of the Extend team also joins in for a special Q&A session!

  • Contact Jack Pickering at jpickering@extendwebservices.com

Visit ExtendWebServices.com for more on Extend Web Services

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Building a Strong Brand

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Delaney Walker, Extend Web Services Manager is joined by Jennifer Ellis, Customer Support Specialist to unpack the elements of branding that are key in creating your organization’s identity. Tune in for expert tips on crafting strong brand guidelines that help to grow client relationships—even before the first interaction!

  • Contact Delaney at info@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Do’s and Don’ts of Social Media

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Join us as we welcome Delaney Walker, Extend Web Services Manager, for a conversation with Social Media Specialist, Morgan Gerig as they dive into the do’s and don’ts of social media for organizations. Delaney and Morgan share essential tips to help you maximize its power in reaching both clients and donors. Whether you’re a pro or just getting started, you won’t want to miss these valuable takeaways for building relationships over social media!

  • Contact Delaney at dwalker@extendwebservices.com
  • Contact Morgan at mgerig@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute: Enhance Your Reach Through Google Ads

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Join Lauren Bell and Jack Pickering from Extend Web Services in a discussion around using Google advertising as an impactful way to make your presence known online. They cover ways to target your audience, tell your story, and maximize click and conversions all through a budget that fits your organization. Listen in to learn how you can connect with more clients through Google ads!

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute: How to Get Noticed Online

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Join Lauren Bell, Tim Stephens, and Jennifer Ellis from the Extend Web Services team as they talk about key elements to keep in mind when putting together (or updating) your organization’s website. They’ll cover logos, search engine optimization (SEO), and keys to creating an eye-catching online presence to reach both clients and supporters.

Visit ExtendWebServices.com or email support@extendwebservices.com

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More