Your center’s mission is rooted in compassion—but does that come through on your social media? In this episode, Delaney Walker and Morgan Gerig from Extend Web Services talk about how to define and refine your center’s voice online. From choosing … Continue reading
Category Archives: Marketing Minute
Marketing Minute – Donor Engagement Strategies
Delaney Walker and Monet Reid share practical strategies for using marketing tools to cultivate stronger relationships with your donors. From email marketing and social media to storytelling and communication calendars, they unpack how consistent, authentic messaging can deepen donor trust and engagement. Learn how to plan with intention and create donor communications that build lasting connection.

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Marketing Minute – Your Website Has a Job
Your website is not meant to please everyone! Delaney Walker, Jennifer Ellis, and Monet Reid from Extend Web Services talk about the biggest website mistakes PHOs make, why clarity and branding matter more than you think, and how to craft an effective online presence. Whether your site feels outdated or just a little off, this conversation will help you rethink what’s working—and what’s getting in the way.

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Marketing Minute – Google Ads on a Budget
Think your organization can’t afford Google Ads? Think again! Delaney Walker and Jack Pickering from the Extend Web Services team break down strategies to run a Google Ad campaign on a tight budget that effectively reaches clients when and where they are searching for help. The rest of the Extend team also joins in for a special Q&A session!
- Contact Jack Pickering at jpickering@extendwebservices.com

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Marketing Minute – Building a Strong Brand
Delaney Walker, Extend Web Services Manager is joined by Jennifer Ellis, Customer Support Specialist to unpack the elements of branding that are key in creating your organization’s identity. Tune in for expert tips on crafting strong brand guidelines that help to grow client relationships—even before the first interaction!
- Contact Delaney at info@extendwebservices.com

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Marketing Minute – Do’s and Don’ts of Social Media
Join us as we welcome Delaney Walker, Extend Web Services Manager, for a conversation with Social Media Specialist, Morgan Gerig as they dive into the do’s and don’ts of social media for organizations. Delaney and Morgan share essential tips to help you maximize its power in reaching both clients and donors. Whether you’re a pro or just getting started, you won’t want to miss these valuable takeaways for building relationships over social media!
- Contact Delaney at dwalker@extendwebservices.com
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Contact Morgan at mgerig@extendwebservices.com

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Marketing Minute: Enhance Your Reach Through Google Ads
Join Lauren Bell and Jack Pickering from Extend Web Services in a discussion around using Google advertising as an impactful way to make your presence known online. They cover ways to target your audience, tell your story, and maximize click and conversions all through a budget that fits your organization. Listen in to learn how you can connect with more clients through Google ads!

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Marketing Minute: How to Get Noticed Online
Join Lauren Bell, Tim Stephens, and Jennifer Ellis from the Extend Web Services team as they talk about key elements to keep in mind when putting together (or updating) your organization’s website. They’ll cover logos, search engine optimization (SEO), and keys to creating an eye-catching online presence to reach both clients and supporters.
Visit ExtendWebServices.com or email support@extendwebservices.com

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Marketing Minute: Building Your Toolkit

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