Category Archives: Marketing Minute

Marketing Minute: Stuck Between Playing It Safe and Trying Something New?

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In this Marketing Minute, Delaney Walker of Extend Web Services, along with Cyndie Schmidt and Jack Pickering, discuss why change in marketing can feel risky—and how thoughtful experimentation can actually lead to greater clarity and impact.

Sharing stories from personal experiences and real marketing shifts made in 2025, they explore decision fatigue, fear of failure, and practical ways to evaluate what’s working, what’s not, and where small pivots can make a meaningful difference. Leaders will be encouraged to align marketing efforts with clear goals and approach change with confidence as they plan for the year ahead.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Leading Your Marketing in 2026

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Join Delaney Walker for this special, end-of-year message from Extend Web Services!

As we head into 2026, Delaney reminds us that marketing success isn’t about keeping up or doing more—it’s about building the right foundations at the right time. This timely, practical reflection will help you enter the new year focused, confident, and grounded in what truly works.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Small Mistakes That Interrupt Your Marketing in a Big Way

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Join Delaney and the Extend Web Services team as they break down the small but costly marketing mistakes every Pregnancy Help Organization faces. From lost passwords and domain lapses to email breakdowns, outdated donation links, unclear messaging, and single-person dependency, the team shares real stories, common pitfalls, and simple fixes that keep your visibility strong and your communication consistent. Learn how to protect client pathways, maintain donor trust, and create smoother internal processes with practical tips you can start using today.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Red Flags and Right Questions: Navigating Your Marketing Partnerships

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In this episode, Extend Web Services Manager Delaney Walker brings you practical guidelines to help you make the most of your marketing partnership. You’ll also hear from Extend team members Jack and Cyndie as they go over common red flags, offer insider tips on digital advertising, and share how to discern whether a partnership is truly working. If your center is investing in marketing—or considering it—this conversation will help you steward resources wisely, build healthy relationships, and maximize every opportunity to reach women in need.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Utilizing Google’s Performance Max Campaigns

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Join Delaney Walker and Jack Pickering from Extend Web Services as they unpack Google’s Performance Max campaigns—a powerful, AI-driven strategy that puts your center in front of potential clients across Search, YouTube, Maps, and more. They’ll explain why this campaign can boost conversions, increase brand awareness, and stretch your ad dollars further, plus how to get started without feeling overwhelmed. This episode will help you harness Google’s tools to show up where—and when—it matters most!

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Donor Engagement Strategies

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Delaney Walker and Monet Reid share practical strategies for using marketing tools to cultivate stronger relationships with your donors. From email marketing and social media to storytelling and communication calendars, they unpack how consistent, authentic messaging can deepen donor trust and engagement. Learn how to plan with intention and create donor communications that build lasting connection.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Your Website Has a Job

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Your website is not meant to please everyone! Delaney Walker, Jennifer Ellis, and Monet Reid from Extend Web Services talk about the biggest website mistakes PHOs make, why clarity and branding matter more than you think, and how to craft an effective online presence. Whether your site feels outdated or just a little off, this conversation will help you rethink what’s working—and what’s getting in the way.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

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Marketing Minute – Google Ads on a Budget

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Think your organization can’t afford Google Ads? Think again! Delaney Walker and Jack Pickering from the Extend Web Services team break down strategies to run a Google Ad campaign on a tight budget that effectively reaches clients when and where they are searching for help. The rest of the Extend team also joins in for a special Q&A session!

  • Contact Jack Pickering at jpickering@extendwebservices.com

Visit ExtendWebServices.com for more on Extend Web Services

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

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Marketing Minute – Building a Strong Brand

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Delaney Walker, Extend Web Services Manager is joined by Jennifer Ellis, Customer Support Specialist to unpack the elements of branding that are key in creating your organization’s identity. Tune in for expert tips on crafting strong brand guidelines that help to grow client relationships—even before the first interaction!

  • Contact Delaney at info@extendwebservices.com
Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | Email | Youtube Music | RSS | More