The Power of Data Stories: Improved Marketing

This episode explores how pregnancy help organizations can use data to make smarter marketing decisions that align with their mission. Learn how to move beyond assumptions, interpret key reports, identify who you’re reaching—and who you’re not—and use those insights to better connect with women seeking hope and support.

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Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.